MGSM Singapore Community News Flash: Issue 1: June, 2008

DEFINING THE DNA OF A LUXURY BRAND, NURTURE VS NATURE?


On 15th June 2008, MGSM Singapore Community and Singapore Human Resource of Institute (SHRI) has put together an event for fellow MGSMers to have an insight on building and managing brand equity as well as to network. We are pleased to have Mr. Richard Yong, Managing Director for Bvlgari South Asian Operations share his personal experience with us

BROUGHT TO YOU BY: -
SPONSORS:

SHRI – Function Room, Wine, Food and Logistic coordination
MGSM – Wine and Food

ORGANISED BY:

Event Concept, Planning, Organisation, coordination
• Paul Ho Kang Sang
• Lin Lin Chua
• Daphne Yuen

Actual day Event coordination

• Louis Soo
• Nicky Kim
• Many from SHRI

Write up and commentary

• Ian Chang

Editor and Compilation

• Lin Lin Chua

quote: "Success is a thought process, Positive thoughts generate positive outcomes."



The evening was well-attended with audience members from a variety of industries. The eager listeners were first treated to a few light remarks from Mr Richard Yong, Managing Director for Bvlgari South Asian Operations, before he started on the night's raison d'etre - "Defining the DNA of a luxury brand, Nurture vs Nature?". He brought us with him on a trip through time as we traced Bulgari's founder's journey from tiny Greek village of Kallarrytes, through Corfu, then Naples, and eventually settling in their flagship store of Via Condotti in Rome.

Richard explained that a luxury brand, development and growth must always keep in mind the brand's origins and core competencies, illustrating his point with numerous examples of creative and versatile Bvlgari designs.

To show our sincere thanks to Mr. Richard Yong.


To show our sincere thanks to SHRI. Audrey receiving a token on behalf of SHRI.


A mingling session with snacks and wine allowed the listeners to network and further discuss what they had learned that night as well as their own experiences, and Richard was on hand to share challenges that he had faced and how he had overcome them.

Our grateful thanks to SHRI for kindly providing the facilities, snacks and wine as well as MGSM for chipping in with food and wine and for Richard for a thoroughly informative and enlightening talk. He certainly whetted our appetite and created what a luxury brand sets out to create - aspiration and desire.

MGSM Singapore Community News Flash: V1.0 (jpeg)

quote: "Success is a thought process"